Today’s consumer will validate marketing claims from even the most reputable brands. Similarly they’ll often review review platforms like Google Reviews or Test Pilot before making a purchasing decision.
Negative reviews are bad. But no reviews are almost equally so. No matter how solid the quality of your translations services or agency, you’ll need to offer prospective customers some means to evaluate your services.
Testimonials are effective, but ratings platforms like Test Pilot and Google Reviews are highly visible.